DURING the lessons and steps up to this gradua­tion point, there has been born, built and budded within you, the great force known as Personal Magnetism. For your final encouragement and inspiration, you now unfold the flower of mag­netism—that has beauty and attraction, and wins admiration from mankind. Here are definite directions for using your new strength in the "outside world"—in dealing with other people. If you will master yourself to the extent of using the following principles, you will be well in possession of that intangible something—that supposedly mysterious power— which is popularly referred to as "a winning personality."

At the core of all applied personal magnetism is this granite law:

Deal with others for their pleasure—and your profit.

But this caution is necessary, since violation of the rights of others carries within the act, its own penalty: Never use your powers for dishonorable or unfair purposes.

YOUR PRIVATE CODE OF MAGNETISM

1. Carefully gauge the use of personal magnetism. Be miserly of it, when not required for the matter before you. "Don't needlessly use personal magnetism" is plainly a basic warning.

2. Do not make unnecessary display or show of Personal Magnetism: "conserve always" is the rule.

3. Keep it secret that you are learning the art of Personal Magnetism. There is an underlying law which states that leakage of your forces occurs, if you make it generally known you are studying this subject.

4. In every contest of whatever nature with other people, endeavor to make it a fight to victory for you.

5. In all matters relating to your inner private life— keep your own counsel. Secrecy is a power little used and less understood by most people.

6. The master of magnetism is never a follower—a trailer. Originality, strategy, daring and initiative must be yours in high degree. Try to do and be something different from others.

7. Study other people; study your own power resources. Learn to draw out the latent qualities and abilities of others, by encouragement, suggestion, advice. Every favor you can do another man, is a means of attraction—or personal mag­netism.

8. Conceal all dislikes, all negative feelings, disappoint­ments or doubts while in the battle of magnetic action before others. Maintain unruffled composure and coolness. If dis­satisfaction must burst out, hold it back until it cannot jeopar­dize your interests.

9. In proportion as you develop and use personal mag­netism, will men pay you homage, respect and wealth. There­fore seek every opportunity—welcome every occasion—where you can exert magnetism, tho the secret of your influence be unknown to others.

10. The multitude is at all times ready to follow a man or woman of force and leadership. Seek achievement on the most extensive lines. It really is pitiful how most people live out lives of littleness—although possessed of slumbering en­dowments which if awakened, would stagger the imagination.

11. Realize the force of Napoleon's method: "An army should be divided for sustenance, and concentrated for com­bat." It requires mental and physical energy for active use of personal magnetism. Don't waste or release such force when no object is to be gained. But when required—crowd magnetism forward to the last ounce, if necessary.

12. One of the world's dominant personalities organized, early in his career, what he called "The Battery of Men With­out Fear." Think this over—personal magnetism requires that you belong to the "battery of men without fear."

13. In all application of magnetism, the GOAL—the re­sult—the reward—is the vital thing. Whether it be ten minutes, ten days or ten years—cling tenaciously, unwaver­ingly until it is won. Ninety per cent of the world's failures are quitters.

14. Drill yourself constantly in the ways of broader thinking. Seek the crowning ability which is perfectly at home 'midst affairs of great scope and importance.

15. Personal Magnetism wins its greatest distinction by actions, not mere words; by deeds, not mere promises. Talk, dream, and theorize—but in addition, push them thru to realization.

16. Frequently, in imagination, look out over the whole broad world of human activities as related to your particular business or profession, seeing things in the vast magnitude of great numbers. Build the type of mind that is accustomed to familiarity with BIG matters. Be not forever cramped in the narrow ruts of life.

17. Use the Giant Power of Will—the strong, irresistible human force which, a scientist says, is "one third energy, one third thought, and one third PERSONAL MAGNETISM."

18. In all personal contact, quickly and carefully adjust to the particular type of such people. With common people be free, open, cordial, hale-fellow, well-met; with big people easily and confidently rise to their level of thought and action.

19. At all times, to the limit of judicious expenditures, appear well-to-do, prosperous, "in funds." Express in action and dress the atmosphere of success.

20. Maintain self-control. Be master of body, emotions, motions. Use magnetically voice, facial expression, gesture and thought.

21. The greater the fund of magnetism, the more it conceals nervousness, faltering, or fear in the face of doubtful situations. Learn to skillfully cover disaster and quickly re­cover on any seeming defeat.

22. Genuine personal magnetism avoids bragging, osten­tation, or bluff—because it is the real thing, and uses genuine power, rather than the weak man's substitutes.

23. Personal Magnetism is diplomatic, controlled; strate­gic; it does not stumble or "slop over," upsetting existing conditions. It has a nicety, a finesse, of adjusting to people, conditions, events.

24. Stop nerve leakage, energy loss, fidgeting, worry, fussing, and mind-wandering. Frequently stop a minute and assume full control of your body and your mind. Learn to shut out unnecessary body motions, and profitless mental action.

25. Personal Magnetism deals largely with human minds —swaying, persuading, pleasing, convincing. To secure this result, you must have the whole attention of the other mind or minds. Do this—try to avoid the things that prevent the other man from giving whole-hearted attention to you, and emphasize the benefits he wins by doing as you suggest—por­traying the advantages in ideal colors.

26. Make all first impressions upon people clear, vivid, favorable, magnetic—all in some way charged with the at­mosphere of your own strength and honor.

27. For business and social success, personal magnetism has two great allies—creative imagination to forsee and plan, and the golden trait of ACTION, the power that pushes plans thru to completion.

28. A secret of personal magnetism is the concentration of all the energies and powers you possess. As Prof. Hilton says: "Absolute concentration means the massing of every atom of individual human energy upon a single purpose. It is the acme of efficiency." Various lessons in this course work towards this great goal.

29. The man of personal magnetism simply must influence other men—honorably, of course. It is a law of life that you are either a leader or a follower, strong or weak. Personal Magnetism puts you among those of commanding powers.

30. The fine art of personal magnetism requires that you be master of your facial expression, your actions, words, temper; that you do not reveal antipathy, disappointment, ridicule or any phase of expression which would give others an advantage over you.

31. Once in a while, during the day's activities, pause a moment and mentally affirm: "I set myself unalterably to the task of acquiring great personal magnetism; I will have power—plus power—highest power!" This will inspire, en­courage and stimulate you; results will surprise you.

32. Muscle grows by use. Money grows thru investment. And Personal Magnetism develops the more you use it. Find opportunity to use your new force—to see its effect—to feel the thrill of having it as an asset.

33. There is no boundary in this world to your use of personal magnetism. Just as fast as you can add another granite block to your magnetism palace, one hundred others are with easy reach. Emerson says: "The only sin is limitation." Don't give up in your efforts to win.

34. The secret of successfully "having several irons in the fire at one time" is this: Don't try to put your mind upon all of them at the same time. Have but one thing before you at a time, and upon that concentrate all your forces— mental and physical. Once it is dropped, forget it and con­centrate on the next task.

35. "The world remembers only those who have con­quered it" is a fitting reference to those whose magnetism makes them leaders of men.

36. Personal Magnetism, impelled by unflinching, inde­fatigable will-power—and tempered with right moral motives —constitutes the greatest possible human success-force. The lessons of this course will do wonders in giving you pre­cisely this "prize beyond price."

IN CLOSING THIS WORK

We see that a vast amount of ground has been covered by the seven steps presented in its many chapters. The pupil who has been in earnest and who has proceeded with a genu­ine interest from the beginning to the end will have ascer­tained by this time that the study of personal magnetism is the most important element of a practical education, if that which is most useful in the great world is what is sought.

By this time you will be conscious of a new; thrill of power that surges through you like a torrent—a resistless power which beckons obstacles and then proceeds to smash them down.

You have felt this by now. It always comes. It is the first indication that you have uncovered your latent magnet­ism; that it is now blossoming forth—a thing of glory and of power.

As you have read the foregoing pages and let sink into your mind the real meaning of the laws and principles set forth, you have at times felt as though a shutter had suddenly been removed from your consciousness and a flood of light and understanding let in. And you have proceeded to put your new-found information into use—to your great profit.

You have been given not one, nor a few—but all—of the basic laws and principles of magnetism. To realize the tremendous power that has been placed in your hands, remem­ber this: Most men who succeed because of an impressive personality do so because they have stumbled on and consist­ently apply one single principle. Yet see what the utilization of only one principle does for them!

But you—you have been given all the basic laws and principles for cultivation of personal magnetism. Consider carefully, then, what tremendous power has been placed in your hands—the power to develop a many-sided, complete, all-around, masterful, magnetic personality. Remember this at all times. It is necessary to do so in order to bring forth your personality to its fullest extent.

Remember at all times, also, that growth and develop­ment of any kind takes time. The oak does not spring up in a day. The material has been placed in your hands. Now it is up to you to use it. No one can do that for you. You must do it yourself. Your success now depends only on the degree of energy and intelligent application you put forth in erecting your edifice of magnetism.

Your power will increase from day to day. Apply con­sistently the laws and principles set forth, and soon you'll be truly amazed at the rapid development of your hidden powers, and the unfoldment of your personality.

Already you are capable of doing things you were doubt­ful about tackling formerly. People who failed to notice you are now beginning to take an interest in you, for they see in you a "comer." And all the world seeks to link up with a man of promise. You also find it easier to make and to hold friends; you can more than "hold up your end" in your per­sonal and business dealings with people.

Get this fact firmly in mind: Develop your personal mag­netism and nothing can stop you from winning whatever suc­cess within human bounds that you desire. That is the law.

It is all up to you. Never permit yourself for a single moment to become discouraged. Remember what Lincoln said, "It is always darkest the moment before dawn." Op­portunities often hide in the most unpromising places, and obstacles and trials often come to us to test our mettle.

When the test comes to you—as it comes to everyone— how will it find you ? Let it find you supreme in your confi­dence that nothing can hurt you, handicap you, daunt you. For all human obstacles crumple up like a house of cards be­fore the compelling force of a dominant, magnetic personality.

You have now discovered your "dominant faculty" with which Nature endowed you. You have begun to consciously develop this latent power. Results have already given you surprise, encouragement, confidence. You feel supreme in your possession of this power.

The lessons have shown thousands of facts, among which are the following as the most prominent:

1. That magnetism permeates all life from the least to the greatest.

2. What it is, how it exists, and its methods of operation.

3. The accidents by which some persons are naturally endowed with the so-called power.

4. The kind of individual who cannot acquire personal magnetism.

5. The kind of individual who can acquire personal mag­netism.

6. The popular errors now prevalent on the subject,

7. The best course to pursue.

8. The advantage derived from private personal experi­ments on one's self.

9. The use of experiments on others.

10. The best use of personal magnetism as a power in general life.

11. The best methods of gauging the condition at any time.

12. The best methods of measuring the progress made at each stage of the work.

The first three of these leading facts are seen in the early stages of the book. The next two are proved by the results reached in the case of those who undertake to advance through the volume by complying with the requirements, for the method is sure to develop personal magnetism in each and every individual who possesses the intelligence to appreciate the value of the course and the ambition to master it. Evidence of the possibility of arousing this power is seen almost at the very start. The popular errors on the subject are exposed in the treatment of the comparative uses of hypnotism and magnetism. We know of the unyielding claims of certain positive scientists who insist that some hypnotists can overpower any person, if sufficient time be allowed for manipulation; but we still deny the truthfulness of the claim both in science and in fact, and we are sure that there must be a cataleptic tendency, even if it is never otherwise developed, in order for any man or woman to be­come an hypnotic subject. On the other hand, the power of personal magnetism is exerted on all persons in the very instant of its possession.

The best course to pursue is shown over and over again in the pages of this book, and there can be no mistake of its meaning. The advantages derived from private personal ex­periments on one's self are set forth in countless ways, so to speak, and we see the use of the experiments on others by the many benefits gained. The best use of the art as a power in life is summed up in the last chapters of the book. The best ways of gauging your condition, and of measuring your progress is to adhere to the plan presented in the book, and to make all the experiments required.

While we have issued many books of training in the past, and are still issuing them, we know of no work that is so valuable to every earnest individual as this volume of the

PERSONAL MAGNETISM CLUB OF AMERICA

"WE SHALL MEET OFTEN"

HOW TO GRADUATE

RULE 1.—The Certificate of Graduation is intended to be filled out by the owner of this book when permission has been given by The Ralston University Press.

RULE 2.—The filling out is done by the owner of the book in a neat manner; and to this end the services of some ex­pert penman should be employed who will be very glad, with­out expense, to write or print in the upper space the name of the owner who is of course the Graduate.

RULE 3.—The lower dotted line is to be signed by any Notary Public or public school teacher, after written author­ity has been given by The Ralston University Press.

RULE 4.—Graduation is not actually necessary in this Stated form, but it is an honor to be regarded as a Graduate.

RULE 5.—Without expense of any kind, but with a de­sire to assist every ambitious person who desires to advance in the world, The Ralston University Press will forward to any owner of this book the TESTING PAPERS that will determine what degree of personal magnetism such owner has acquired or possesses.

RULE 6.—In order to have this TEST OF YOUR POWERS made officially and in an absolute scientific man­ner, you must certify to us as follows:—"To Ralston Univer­sity Press, Meriden, Conn.—I own in my sole right a copy of the 1924 book of the Cultivation of Personal Magnetism by Edmund Shaftesbury, and I have very carefully read, studied and practiced the training therein; and am now ready for the TESTS OF MY POWER, which you are to furnish me free."

RULE 7.—If your powers TEST a sufficiently high per­centage, then the Certificate of Permission to complete your Certificate of Graduation will be sent to you without cost; and you may proceed as provided by Rules 1, 2, and 3 above.

RULE 8.—If your powers TEST less than we find they should, we strongly advise further study and practice, and a renewal therefore of the Application.) This is done solely for your benefit. No man or woman in the past has failed who has been a conscientious student of this training course.