HE MAGNETISM CLUB OF AMERICA is an organization carried on by correspondence in a general way, and by local meetings in a special way, that came into existence in the year 1888, with the avowed purpose of turning into practical use in daily life the newly formed habits and valuable principles of this system of personal development. Human association and intercourse are necessary parts of every normal and successful life. It is not good for man to be alone. It is not good for woman to be alone. Nor is it good for human beings to segregate themselves and live selfishly apart from other human beings.

Of course it is possible for a hermit to develop the gift of personal magnetism, but he would have no use for it except to ennoble his own character which, in his opinion, might be worth while.

But the pleasure, the enjoyment, the triumphs and the great achievements of existence require the intermingling of humanity in multiform ways, with as much variety of intercourse as is possible; and in and through all these interwoven interests this power has its greatest opportunities.

The Magnetism Club of America has never advertised its existence, and has never sought members. When local meetings are held they are composed of persons of close acquaintance with each other. The general organization seeks to help its members solve all the problems of this system as far as they desire such help and, in turn, gathers a great fund of new knowledge from experiments and experiences occurring in the lives of its members, which of necessity becomes enormously valuable to future students.

There exists a widely held belief that the Magnetism Club of America is exclusive, and that only certain persons are allowed to join it. This is not the fact. Every owner of this book is permitted to enter, and without any initiation fees or annual dues. But it must be understood that the chief purpose of the Club is "helpfulness to others." This is its motto Its greatest goal in life is to establish the following conditions

1. The intermingling of humanity,

2. In multiform ways,

3. With as much variety of intercourse as possible,

4. Including ties of friendship,

5. Family ties,

6. Business and professional activities,

7. Social intercourse,

8. And systems of affiliation for carrying on the great work of civilization and human betterment.

The moving spirit of this organization is summed up in requests that have come to us containing the following excellent demand: "Nearly one-third of the time and attention of people is wholly wasted. Unrest is universal, with the result that anything, no matter what, that will help kill the dragging hours, is resorted to; and every normal man and woman looks back on these wasted opportunities with bitter regret."

Real living, or the kind that counts for the utmost value in life, is summed up in two phases:

1. Every person whose existence is worth anything to himself or to the world, must at times BE ALONE WITH HIMSELF.

2. When not alone with himself, he should ally himself in as many ways as possible with other persons for the purposes stated above.

The following persons must at times be alone: The inventor; the artist; the poet; the writer; the musician in his hours of practice; the preacher in preparing his sermons; the lawyer in studying the affairs of his clients; the doctor in his difficult cases; the editor; the scientist; the professor, the teacher; the student; the merchant in preparing his plans for building up his business; the financier; the statesman; the judge; the employee who seeks to make himself more and more valuable from day to day; and every devotee of self-improvement. How to find the periods of solitude for these purposes is part of the campaign of existence. But as soon as each period of work is completed, all these people belong to the world; and what they produce must be given to the world.

Magnetism and success are synonymous terms; and progress in life is proof that they are moving onward. The best progress is that which is practical, and that can be turned to actual uses. The individual who never goes to bed at night unless he has in some degree added to his self-improvement during the day, is moving onward to success; and that person who at the end of each year has laid aside some part of his earnings or gains, is moving onward to success. All others are stagnant, and are treading the road to failure.

Why then waste time and opportunity in idle reading, idle gloating over scandal newspapers, idle companionship, idle card playing, loafing, and the multitude of aimless so-called pleasures that leave only regrets after they have passed in all their emptiness.

BE ALONE LONG ENOUGH FROM TIME TO TIME TO PLAN THE BETTERMENT OF YOURSELF AND OF OTHERS. That is the foundation of all success.

Then what you have accomplished you should turn to account among your fellow beings. In that way you will find your pleasure in life, your enjoyment of existence, and your only real triumphs in this world. As far as this earth is concerned, there is no greater goal. But in order to do this you must participate in multiform ways in the intermingling of humanity. And this must be done without waste of time and opportunity. Here is the greatest field for the uses of magnetism.

How to accomplish all these things is, and has been for many years, the work of the Magnetism Club of America.

This Club inspires the inventor to solve his problems, and to win recognition in the world. This Club paves the way for the minister to build up a great following. This Club discloses the secrets of success in business and in the financial world. This Club makes it possible for every employee to better himself, and better his income each and every year of his active life.

This Club shows the way to the lawyer to win every honest case; to the doctor to do the greatest good in his profession; to the teacher to develop all that is possible and worth while in the minds of pupils; and to all persons it imparts the gift of establishing true and lifelong friendships, and the power to destroy ah enmities.

As every Member of the Magnetism Club of America is not only helped but is inspired by the influences of these teachings and is materially benefited during his or her life, it is only fair that the Motto of the Club should be remembered, which is "Helpfulness to Others." And that is why every normal human being is in the world. You cannot imagine a case in which any person could succeed wholly alone. There is no kind of success that is not won by the intermingling of humanity in multiform ways.

First, come into the Magnetism Club of America by notifying the publishers of this work that you desire to be admitted, addressing the name given on the title page of this book. That is the best form of human association for its use and possibilities are unlimited, and it leads to every great goal in life.

Next, organize a Local Magnetism Club by bringing together five others besides yourself, to meet from time to time to discuss and practice the teachings of this book. Any six persons may effect such an organization; or may depend solely on membership in the National Club, known as the Magnetism Club of America which, for nearly forty years, has achieved the most wonderful results for its Members. We begin, as stated, with the most practical as well as the most effective acquisitions in life; and these are first to be sought by discussion and advice, as well as planning, in order to find the best way of adding each day some degree of self-improvement, no matter how slight, and of saving every month out of one's gains or earnings, something against the future. Such problems are readily solved by mutual discussion and advice among half-a-dozen persons who are in earnest.

These basic achievements prove that you are going in the right direction; neither drifting aimlessly, nor being lured blindly to a heart-breaking failure.

We have said that a half-dozen persons may, by discussion and advice, suggest exactly the best methods to be adopted to this end, and for other uses of magnetism. By this plan many thousands of men and women have been given the new start in life that they needed. Nothing is more pleasing than to see a prospective failure turned into a grand success. This book has been purposely written so as to become of itself an uplifting and personal power from merely the reading of it.

In its helpfulness to others at certain crises in their lives, and at turning points where one of two roads must be chosen, either of success or of failure, this book has come at the right moment and has been found to be most urgently needed. Its main distribution comes, not from public advertising of its merits, but from being presented by people who see the vast good it can do when placed in the hands of others. Charity is becoming universal, and is failing because it teaches people to become dependent. A wealthy woman whose life is devoted to charity says, "The best help we can give to those who might become successful is to show them the way to help themselves; and for this reason I give to every intelligent man and woman a copy of the book of personal magnetism." Later on she said, "It has paid magnificently."

There are men and women of beautiful character and grand impulses who adopt the following occasions for making presents of this book to others:

When a person is about to make investments, the guiding aid of Mental Magnitude prevents losses from bad judgment or ill-considered plans.

When evil associates are coming into the lives of the young, the Substitutes for Magnetism which are explained in the Second Department are shown to be false allurements.

One friend of humanity says: "I have for years adopted the plan of giving a copy of the book of personal magnetism to every young woman who is known to me as about to enter into an engagement of marriage; to every young man likewise at such time; to every such person on being engaged, if not already the recipient of the book; and to every married couple as a wedding present, if neither has had it. I do this without making myself known."

Another woman who is not wealthy but who is charitable, believing that the best form of charity is to save people from failure says, "My hobby has been to send the book of magnetism to married couples whose lives are beginning to drift a I know that I have saved a score of them from disaster; and I am proud to state that in several cases where husbands and wives had separated, this book has been the cause of restoring harmony and love after bringing them together. So it is my form of practical religion."

A man of large charities says, "I have found that much of my contributions to the welfare of others through organized charity has been lost in the handling; and when it has reached the needy, it has only served to take from them their self-reliance. I cannot bear to see a young man or woman starting on the down grade. So I make a practice of placing in the hands of young persons who are trying to make their way in the world, copies of the book of personal magnetism as the best and most inspiring influence I can bring into their lives. I watch their futures, and my record shows that this plan has won marked success. It has cost me very little compared with the good it has done."

There are corporations whose officials keep themselves informed of the progress, character and value of certain employees, and who find it has paid to give to the latter copies of this book. There are merchants who find that their assistants need some real awakening of ambition and power in order to become more useful, who adopt as a business method the habit of giving this book to those in whom they take an interest.

Many a young lady of vapid mind whose viewpoint of life is warped and twisted by the hectic craving for pleasures that are destructive of character and soul, and whose guiding influences come from others of the same low moral grade, has been saved from herself, and shown the way back to high and noble standards of existence by the tremendous power of this book; and there are watchful and solicitous persons who devote their charity to the work of distributing this method of helpfulness among them.

As all forms of helpfulness, when of the right kind, involve some sacrifice, and as Members of the Magnetism Club of America are helped fully as effectively as they help others, it is no more than a fair proposition that we make it the duty of such Members to keep on hand at all times, one or more extra copies of this book of Personal Magnetism; that is one or more copies in addition to the one they possess. No one is under any obligation to do so, as no one is under any obligation to join the Magnetism Club of America. This Club has never been advertised, and membership has never been solicited. All we can say is that this Club does in fact bestow vastly more help and greater benefits to its Members than it can possibly receive from them.

There are many society women who keep on their library tables one or more extra copies of this book.

There are many doctors who keep on the tables in their waiting rooms one or more extra copies of this book.

There are many business men who keep on their office tables one or more extra copies of this book.

There are persons who live alone who keep in their rooms one or more extra copies of this book.

These extra copies are ready for immediate delivery if wanted after being inspected; and we have never heard of a case where an inquirer was not willing and glad to leave the exceedingly small sum asked for the book, for it is so small that it cannot represent any substantial fraction of its worth as "the most powerful agency in life."—Just think that this sum of three dollars, being the wholesale price which the author has insisted shall be allowed to any person who owns the volume, is hardly more than the sum asked for novels. Last year several million novels sold for two dollars each, most of them trashy; some for $2.50 each; and some for $3 each. Therefore this book of personal magnetism, now recognized as "the most powerful agency in life," vastly larger than these novels, and containing a whole university of training in its pages, may be obtained for the trifling sum mentioned. This, in educational circles, is known as a merely nominal price; and it is due to the persistent demand of the author that the price has been made nominal.