THERE IS PRESENT in every man and woman enough latent magnetism to give to each person absolute control over all the affairs of life, and to lift such person up to the highest pinnacle of success, if only it were drawn into action and employed in the right way. As long as brain and body are composed of atoms such as we have described, each controlled by a central force as full of energy for its size as is our own fiery sun, so long will every human being hold in latent form at least the potential presence of magnetism. Nor is it a difficult task to develop this power into an active agency, and to use it for the greatest achievements in life.

Every person belongs to one of three classes:

1. The attractive.

2. The neutral.

3. The repellant.

The attractive class possesses qualities that please and win friends, followers and associates, by voice, manner of approach and methods of dealing with them. We do not refer to assumed or transient attractions. A doctor may dress in the height of fashion, be immaculately groomed, employ the most gracious manners, be pleasant and even charming, and yet possess only those attractions that are assumed. On the other hand another doctor may be plain in speech and dress, and yet exceedingly magnetic in voice and methods, winning confidence and reaping success,not so much in money as in curing his patients. The attractions of the first doctor in time pall on one; while those of the other growwith acquaintance.

A business man may be urbane, unusually polite, full of smiles and kind greetings, and yet fail to impress those who understand such methods. Another business man may be attentive to the needs of his patrons, may know what they desire, may find it readily, may discuss with them the questions that pertain to matters in hand, and yet lack the polish of the urbane and gracious gentleman we first mentioned. One may fail to sell his goods as readily as the other, for assumed attractiveness is only a veneer; and magnetism is abiding.

Therefore by the term attractive in this lesson we mean magnetic, At the other extreme we find the repellant class. Of every ten thousand persons in this world among civilized nations, only about ten persons are magnetically attractive; while fully four thousand are repellant; and nearly six thousand neutral. Look at a group of ladies in a drawing room. One always leads all the others in graciousness of manner and winning ways. A few are vivacious, and that is all. Some fail utterly to attract; or if they succeed in so doing they do not hold what they gain. Some seem to be walled in by a repelling voice, unattractive personality and forbidding indifference. Many are neutral, or lacking in both qualities. This is in the drawing room where the more pleasing influences should manifest themselves. Out in the great world we find countless thousands of people repelling their fellow beings, some from causes they do notseek, others from causes of which they are ignorant, and still others by reason of a most lamentable lack of attractive magnetism. The neutral classes are by far the most numerous. We refer onlyto magnetic neutrality. Many of them are rich, but wealth is not the chief insignia of success. Many of them are neither richnor poor, but may be regarded as well-to-do. Many of them are well secured in their places in the social scale, and others belong to the middle classes socially speaking. It would be humorous were it not pitiable to see many of them trying to substitute some forms of attraction for those that may be lacking. One of the chief defects in these substitutes is that they are employed only in the presence of others. When there are no observers present, the substitutes are laid aside as one would lay by a cloak, hence they are not natural nor easily assumed. Sunday manners, like Sunday clothes, if worn only occasionally, do not make the lady or the gentleman.

The methods just referred to are employed for the purpose of pleasing or impressing others. In and of themselves they are never magnetic, and therefore do not reach the end that is sought. What we are teaching in this course of training is the development of the genuine power of attraction, that is absorbed as first nature in the individual, that rises with him in the morning, enters into the daily duties, and still dwells within at night, engrafted into his very being. It is a new force, a new form of life, a new birth.

The substitutes for magnetism are many and varied. Those who adopt them do not know for what they are substitutes, but do know that something in some way is lacking in their associations with their fellow beings. They are told that honey will attract more bees than vinegar, so they indulge in an assumption of smiles, kind expressions, and pleasing ways, in the hope that these will win the goal they are seeking. There are salesmen who are never very successful, although they flatter and praise their prospective patrons, and pour out a flood of kindly talk; while other salesmen possess a subtle, intangible something that convinces and wins easily. We have known commercial travelers who, in entering a store on the road, as they term it, are primed with a line of talk that must of necessity bring orders, as they believe, and yet who find themselves held in check by the unbroken refusal of the person they address. They had not learned that talk, while necessary, and ideas, while indispensable, do not arouse an interest in offerings that are not urgently demanded, unless the talk and the ideas are mentally magnetic; for thought may be charged with this power, as well as voice, manner and presence.

We have known of young ladies who have put forth every possible effort to win the affection of men whom they have wished to marry; and yet who have failed because their assumed attractions did not wear well. The more they were seen and heard, the less grew the charm. Short courtships have been urged in doubtful cases, under the instinctive fear that time and knowledge will erase the veneer of practiced smiles and stilted kindliness. The father whose wisdom was of the order of Solomon's, who did not wish his daughter to marry a certain young man, conceived the idea of asking the latter to come and live in the father's family where the suitor could see the daughter daily under the same general circumstances that prevail in married life. The scheme worked. In less than a month the girlwas asking herself what there was in this fellow that ever made her want to marry him; and the young man asked himself a similar question regarding the girl. They parted with a feeling of relief that they had not made the greater mistake of marrying each other. We shall show that certain supposed attractions bring countlessthousands of men and women into wedlock, only to find all too soon that these attractions are a veneer, which as soon as it wears off, leaves exposed the bare facts of mis-mating, estrangement and divorce. On the other hand where two persons are drawn to each other bythe power of magnetism, they never separate, and there has never been a divorce in any such case. This brings us to the two great facts of life:

1. Personal magnetism is inherent, natural, one hundred percentreal, and one hundred percent permanent. Once it is engrafted in the life of a person, it remains until death comes, and survives beyond.

2. The substitutes of personal magnetism are transient, unnatural, evanescent, and disappointing.

Asthese substitutes always stand in the way of the acquisitionof the genuine power, we shall devote a few pages to the discussion of them. What we seek to teach is the value of the realas against the worthlessness of the veneer.

If you are lacking in magnetism, you will in some form or other become the victim of a veneer. The politician, running for office, snakes hands with you and inquires about your family.

That is veneer. The sour girl becomes sweet when she seeks to draw you into her net; and she assumes what is called a "Sunday Voice" in addressing you; and Sunday manners with Sunday clothes. The real estate salesman is over-kind, overpleasant, over-cordial in addressing you. Most lovers employ a veneer in manner, dress and attention. But there never was a veneer that could stand the test of a magnetic power driven against it.